Amazon Fire TV 55-inch Omni QLED Series 4K UHD Smart TV Review

The Amazon Fire TV 55-inch Omni QLED series offers an immersive 4K UHD experience, user-friendly Alexa integration, and impressive sound connectivity, though it could improve its live TV interface. Highly recommended for its price point.
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The technological advancements in television manufacturing have seen us bidding adieu to traditional TVs and welcoming the era of smart TVs. The Amazon Fire TV 55-inch Omni QLED series, a cutting-edge 4K UHD smart TV, seems to be a promising contender in this dynamic market.

Features at a Glance:

  • Immersive 4K Quantum Dot Display (QLED): Offers richer, brighter, and more lifelike colours.
  • Advanced HDR Support: Incorporates Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG.
  • Automatic Brightness Optimisation: Uses a sensor to adjust the brightness based on room lighting.
  • Contrast Enhancement: Employs full-array local dimming across 64 zones.
  • Fire TV Ambient Experience: Transforms the TV screen to display artwork, photos, and Alexa widgets.
  • Vast Content Library: Provides access to a plethora of films, series, and streaming platforms.
  • Hands-free Operation: Built-in Alexa microphones make it possible to control the TV without the remote.
  • Multiple Connectivity Options: Includes 3 HDMI ports and HDMI eARC for an elevated audio experience.
  • Robust Privacy Features: Designed with privacy in mind, including a switch to disconnect the microphones.

Delving Deeper:

Picture Quality and Display

The Omni QLED boasts a display that's a treat for the eyes. Right from its initial setup, the device impresses with its outstanding picture quality. The TV offers a series of profiles, permitting users to customise as per their preference. A significant benefit here is its well-calibrated UK model, mirroring its US counterpart but with a distinct calibration setup.

Its broad spectrum of settings for different encoding standards, coupled with the automated brightness feature, promises a vibrant viewing experience. The screen's viewing angles are also commendable, comfortably accommodating angles up to 45°. The rich, warm colour presets, especially the deep reds, mark a significant leap from traditional plasma displays.

Sound and Connectivity

Navigating the sound realm, the HDMI4 port proves to be a gem for sound bars and advanced audio systems. When it comes to connectivity, integration with devices like the Humax Freesat box and Nvidia Shield is smooth. The latter, especially, elevates the viewing experience by upscaling content to UHD.

For those in search of more immersive sound, the TV offers features to connect with sound bars or A/V amps. However, ensure the proper settings and high-quality HDMI cables for an uninterrupted experience.

User Experience and Interface

Familiarity greets those who've previously dabbled with Amazon's FireSticks. The interface is user-friendly, and the ability to import settings from other FireStick devices is a handy feature. However, there's a minor hiccup when it comes to live TV; the channel switch and Programme Guide could be quicker.

The Ambient Experience is a delightful addition, giving users myriad options to personalise their screen when not actively watching. From seals swimming in UHD to classic artworks, the choice is vast.


  • Seamless Streaming: Exceptional performance with streaming platforms.
  • Voice Control: Alexa integration offers convenient voice commands, eliminating the need for the remote.
  • Ambient Display: A vast array of customisation options for a personalised experience.
  • Expandable Memory: Two USB slots for memory expansion, perfect for app storage or media files.
  • Strong Connectivity: Ethernet connections assure picture stability.


The Amazon Fire TV 55-inch Omni QLED series is a robust package, offering a splendid blend of technology, design, and user experience. The minor drawbacks, such as the slightly lagging TV Guide, don't overshadow the myriad benefits. For its price point, this TV delivers an impressive punch, making it a worthy addition to modern living spaces.

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