Amazon Fire TV 43-inch UHD smart TV Review

The Amazon Fire TV 43-inch UHD Smart TV boasts superb 4K visuals, diverse entertainment options, and evolving features but can be marred by limited viewing angles and an occasionally slow interface.
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Few experiences match unwinding in front of a quality TV, and Amazon's recent offering to the market, the Fire TV 43-inch UHD Smart TV, seems to promise just that. In a world where consumers have myriad choices, let's dissect how this product stands out, and perhaps where it falters.

Top-notch Visual Quality

Dive into the vibrant universe of 4K entertainment. The Amazon Fire TV pledges:

  • Vivid Displays: With 4K Ultra HD, HDR 10, and HLG, visuals aren't just seen—they're experienced. The intricate details, enhanced clarity, and the burst of colours make standard 1080p HD seem pale in comparison.
  • A Palette of Colours: This device paints scenes in hues you never imagined your screen could. Brightness levels hit the mark, and the distinction between varied shades is commendable.

However, it isn't without its Achilles' heel. One must be strategic in selecting the viewing spot. The screen tends to wash out if one's viewing angle isn't direct. It's a notable hiccup, especially for those planning group movie nights.

A Sound Experience

The auditory experience is acceptable, if not extraordinary. While the inbuilt speakers might not win accolades, they manage to convey the essence of what's on screen. For audiophiles, integrating a soundbar could be a game-changer, transforming the sound from merely good to superb.

Features Galore

Some of the features that pack a punch include:

  • Fire TV Alexa Voice Remote: More than just changing channels or adjusting volume, this remote brings Alexa into your living room. From movie suggestions to checking the weather, this TV listens.
  • Boundless Entertainment: It’s not just a TV, but an entertainment powerhouse. From Netflix to Disney+, its streaming options are vast. Add to that the ability to play video games, stream music, and watch live TV—boredom doesn't stand a chance.
  • Ever-evolving Intelligence: The Fire TV isn't static. With constant updates, Alexa learns new skills, increasing smart home functionalities and voice features.
  • Device Connectivity: Three HDMI ports mean connecting to gaming consoles or satellite TV is a breeze. And for those seeking an enhanced auditory experience, the HDMI eARC proves invaluable.

Yet, as with any product, perfection is elusive. Transitioning between channels can be a tad sluggish, a gripe many might find testing, especially when adrenaline-pumping live sports are on. Moreover, the user interface can be temperamental at times—smooth on one occasion, painfully slow on another.

Design and Feel

For the modern minimalist, its design might feel a touch dated. The somewhat bulkier frame could deter enthusiasts looking for ultra-sleek models. However, the bezels are pleasantly narrow, ensuring the screen dominates the front view.

Final Thoughts


  • Remarkable 4K Display
  • Versatile entertainment options
  • Regular feature updates
  • Voice-controlled remote


  • Mediocre built-in sound
  • Limited viewing angles
  • Occasionally sluggish interface

To conclude, the Amazon Fire TV 43-inch UHD Smart TV is an intriguing mix of highs and lows. For those seeking an economical yet robust TV, especially during promotional periods like Amazon Day, it's an option worth pondering. Despite its minor drawbacks, it offers quality, diversity, and the trusted Amazon ecosystem—all in one frame.

SaleBestseller No. 1
Amazon Fire TV 43-inch 4-series 4K UHD smart TV
  • Brilliant 4K entertainment: bring films and series to life with support for vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus.
  • Scenes that leap off the screen: 4K Ultra HD and HDR 10 deliver a clearer and more vibrant picture with brighter colours compared to 1080p full HD.
  • Fire TV Alexa Voice Remote: press and ask to find favourite apps, films and programmes, plus check the weather, sports scores and more.
SaleBestseller No. 2
Toshiba UF3D 43 Inch Smart Fire TV 109.2 cm (4K Ultra HD, HDR10, Freeview Play, Prime Video, Netflix, Alexa voice control, HDMI 2.1, Bluetooth, Airplay)
  • Watch 4K HDR content in all its glory on the all-new Ultra HD with Fire TV built-in. Dolby Vision HDR transforms your TV experience with ultra vivid picture quality.
  • Toshiba TRU picture technology provides smooth, upscaled and more detailed viewing whatever you’re watching.
  • With Dolby Atmos combined with Toshiba’s integrated speakers, designed by Onkyo, this 4K Ultra HD with Fire TV built-in Series has everything you need for a cinematic sound experience.
SaleBestseller No. 3
Amazon Fire TV 43-inch Omni QLED series 4K UHD smart TV, Dolby Vision IQ, hands free with Alexa
  • Stunning 4K Quantum Dot Display (QLED): makes films, TV programmes and live sport pop in brighter, richer and more lifelike colours.
  • Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR10 and HLG are also supported.
  • Adaptive Brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in your room.
Bestseller No. 4
Ferguson Y22X0234 43 inch Amazon Smart Fire TV with Alexa Voice Remote and Freeview Play, Access Prime TV, Netflix, Disney + Apple TV, HD Ready 2022 Model
  • Voice remote with Alexa
  • Official Amazon Fire TV platform with access to Disney+ Apple TV Netflix Prime BBC iPlayer etc
  • Freeview Play with 100 channels and 20,000 hours of free on demand content
SaleBestseller No. 5
Amazon Fire TV 40-inch 2-Series 1080p HD smart TV
  • High definition TV: bring films and TV series to life in HD 1080p resolution, with support for HDR 10, HLG and Dolby Digital Audio.
  • All your entertainment in one place: Fire TV gives you quick access to live TV, video games and music. You can stream over a hundred thousand films and TV programmes with subscriptions to Netflix, Prime Video, Disney+ and more.
  • Stream for free: watch free films and TV episodes with apps, such as YouTube, Freevee, Pluto TV and more.
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